As a Coach, I don’t think of other Coaches as my competitors. Even if they are offering the same type of coaching, perhaps they’re even focusing on my particular niche, it doesn’t matter. People who hire the other Coach are doing so because for whatever reason that Coach is a better fit for them. It could simply be that their personalities are better suited to work together. Or maybe they have had similar life experiences. Those people who hire me will do so because we’re a good fit for one another.
Let’s face it, unless the product or service you’re offering isn’t offered by anyone else, anywhere in the world what people are really buying is YOU. People want to do business with those people and businesses that they like, feel they know and trust.
I’m no different than anyone else when it comes to this issue and it doesn’t just apply to entrepreneurs and smaller businesses. On the level of national corporations it’s the same. It used to be that I only patronized a certain home improvement store. Then it got where when I went into that store I felt abandoned because it was so hard to find anyone that worked there and if I did find an employee, they either didn’t know the answer or their customer service skills were in need of improvement. So I started going to the other major home improvement store. The customer service was wonderful and I didn’t feel like I was an annoyance when I asked questions. Now the only time I go to the other home improvement store is if they’re having a sale on something I need and I can’t get it at my regular store.
When your business is smaller and you deal with your clients/customers on a more personal level you have more control over the way your company is perceived. You are the face and the personality of your company. If someone hires me instead of you, it’s nothing against you and vice versa. If someone hires you instead of me, it’s most likely because they feel they have a better connection with you.
Just imagine how boring things would be if we were all alike.
How do you deal with those businesses that are in your same line of work? Do you look upon them as stealing your customers? Or do you view them as colleagues?
I look forward to hearing your comments.